Founded in 2021, FUNNYFUZZY has quickly become a leading pet lifestyle brand, committed to creating innovative, delightful products for pets and their owners across the 150 countries they operate in. Embracing Shopify as their primary sales channel from the outset, FUNNYFUZZY upgraded to Shopify’s Plus tier in 2023 to continue expanding internationally while maintaining operational excellence. With this new tier, they accessed tools to streamline operations, enhance customer experience, and drive sales efficiency across multiple markets.
Since moving to Shopify’s Plus tier, FUNNYFUZZY has seen:
- 230% increase in sales
- 146% increase in repeat purchases
- 30% increase in average order value
- 300% increase in sales outside the US
The challenge: Missing capabilities made market expansion difficult
As FUNNYFUZZY expanded internationally, the company faced challenges in managing rapid growth while maintaining consistency of operations and service across regions. They needed a platform to refine operations and adapt to diverse customer preferences and behaviors. A user-centric approach was crucial to help them stay competitive.
Plus, part of the expansion project involved creating a flexible supply chain capable of handling small orders and quick returns, which required robust digital tools and technology to ensure efficiency and responsiveness.
Breaking through geographical barriers is an inevitable growth bottleneck for startups. After research and internal discussions, we chose to upgrade to Shopify’s Plus solution to meet the needs of multi-country site expansion and operations. Globalization does not simply mean opening more sites and translating languages, but involves a deep, localised cultivation of products and services targeted at overseas markets to enhance long-term operational value.
The solution: Strong branding and omnichannel tactics for global expansion
To ensure customer engagement, FUNNYFUZZY implemented Shopify Flow to automate interactions based on site browsing behaviours, retargeting their shoppers at key points to prevent abandoned carts and orders. By triggering animated marketing emails through Shopify to recall users, FUNNYFUZZY was able to increase conversion rate by over 40%.
To enhance user experience and optimise sales conversion, FUNNYFUZZY implemented Checkout Extensibility to offer customers a wide variety of payment options, which was essential in meeting global customer preferences. These were combined with custom recommendations based on user data to drive up sales, leading to a doubling of both average order value and repeat purchase rates.
For better customer acquisition across new markets, FUNNYFUZZY integrated Shopify Audiences to generate more precise, higher-quality audience segments, reducing customer acquisition costs and boosting advertising effectiveness.
FUNNYFUZZY also used Shopify international sales tools to streamline operations and inventory management, establishing additional country-specific stores at no extra cost, and rapidly deploying multiple sites—all managed through a unified dashboard. This gave them clear visibility across the entire global business.
With Shopify’s Plus plan, we transformed our approach to global expansion, achieving remarkable growth in sales and customer loyalty. The platform's robust features and support were instrumental in scaling our operations and delivering exceptional user experiences worldwide.
The result: A unified, robust platform ready for global expansion
Through a better understanding of customer behaviour, automated marketing engagement, and providing customers more choices, FUNNYFUZZY was able to offer consumers a unified shopping experience all around the globe. These efforts helped them effectively expand into new markets and manage operations and customer experience to double order volume and repeat purchases within a year.