Lambert is a Montreal-based brand that makes chic, multi-functional vegan bags and accessories for men and women. The company encourages committed and cruelty-free consumption, in addition to partnering with ethical manufacturers and local designers.
In 2022, Lambert launched Redefined, a high-end collection of bags made with vegea, a vegan material made of mostly vegetable, renewable and recycled raw materials. The team wanted to redesign their website in conjunction with the launch to make it more user friendly and seamless to manage. They upgraded from Shopify Online Store 1.0 to 2.0 to meet these goals.
Since the upgrade to Online Store 2.0, Lambert has seen:
- 32% increase in customers reaching checkout
- 19% increase in repeat purchase rate
- Sales growth in Canada and the US
The Challenge: Creating an integrated shopping experience
As Lambert prepared to launch Redefined, their new high-end collection of bags, the team wanted to update their online store to optimize its performance and improve its user experience. The brand partnered with the ecommerce specialists at Novatize to help them meet these goals by upgrading to Shopify Online Store 2.0, a set of features and feature improvements from Shopify that make themes and theme apps easier to build, more flexible, and easier to maintain.
One of the key objectives of the upgrade and redesign was to highlight Redefined in a visually compelling way while maintaining an integrated shopping experience with the rest of the brand’s product collections through the same storefront. The team wanted to enable customers to seamlessly browse through each of the brand’s product lines and make purchases while fusing the experience with the style and sophistication that sets Lambert apart from other brands.
The Solution: Optimizing the customer journey with Online Store 2.0
Novatize and Lambert wanted to differentiate Redefined as a one-of-a-kind collection without overshadowing the rest of Lambert’s product lines. They also wanted to make it easier for customers to learn about product details and benefits throughout their buying journey.
Novatize UX/UI designers began to help the brand meet these goals by improving site navigation and filters to better meet user needs. They enabled customers to browse by collections, models, materials, and more, which aligned with how customers preferred to shop. Additionally, Novatize added incentives in the product details, and a clearer and more concise product description. Finally, Lambert began an internationalization strategy for their ecommerce sales. The redesign allowed them to begin the process of entering the United States market. It was now possible to customize product selection and marketing campaigns according to markets, so as to reach customers with messages tailored to their location.
The Results: An upswing in sales
The upgrade from Shopify Online Store 1.0 to 2.0 improved Lambert’s website performance, making it faster and more efficient. It also enabled the brand to launch their new Redefined collection and to enter a new market and develop a new customer segment. By unlocking more advanced customization features, Lambert and Novatize have been able to create a more personalized experience, and Lambert has more autonomy over on-site content creation. All these benefits have resulted in more sales from both new and existing customers.
With Shopify Plus, Lambert saw results fast.
- 32% increase in customers reaching checkout
- 19% increase in repeat purchase rate
- Sales growth in Canada and the US
Results provided by Lambert. Results may vary for every merchant.
It’s been a pleasure to work with Novatize and Shopify for more than three years now. Their team jumps at every one of our wildest ideas! We know we can always count on them for their support and expert advice. The redesign to Shopify Online Store 2.0 is a turning point for our ecommerce strategy.
