Spanx is well known for its revolutionary reinvention of the shapewear industry—and now the company is taking their beloved brand into new categories like denim and dresses. As they've grown into a household name, they needed the right ecommerce partner to simplify site management and increase revenue. Since migrating to Shopify Plus, Spanx has seen:
- 10% increase in conversion rate
- 30% more efficient at managing content and products
- Customer experience technical issues cut in half
Challenge
The Spanx team knew they needed a more flexible backend to allow them to make changes quickly to fit their customers' needs. Previously, it would take the engineering and ecommerce teams months to make simple changes to featured products, home page collections, and merchandising placements, making it difficult to showcase new or relevant products. In addition, their sales were stressful affairs with early mornings and nerves around uptime. Their technical team and developers were often stuck handling scalability and maintenance issues, which prevented them from operating as the creative engine they are today.
Solution
With Shopify Plus, the Spanx team is empowered to be creative and autonomous. The hosted solution helps the team focus on creating features and functionalities for the customers, while the Shopify App Store provides multiple options for the team to take advantage of pre-built apps. The site is reliable and stable, which lets them activate major sales with ease.
Results
What previously took months now takes days or weeks. Spanx tests and launches new product collections without the heavy workload, letting their developers stay future-feature focused.
Another bonus? Spanx considers Shopify Plus a true partner in training their best-in-class digital team through team support and exclusive learning opportunities. With the Shopify Plus app, Sections Anywhere, the team has found innovative ways to drive incremental sales using the app's easy drag and drop functionality onto key product pages.
Making the decision to move to Shopify Plus was a game changer. While the improvements to the site experience had an immediate positive impact for our customers, the biggest unlock was the collaboration and creative thinking Shopify helped accelerate for our digital teams.
