Founded by Robert Adair, a fourth generation member of Australia's national Adairs retail company, Abode Living was launched in 1991 as a physical retail store in Melbourne. The company has since established itself as Australia's leading supplier of luxury bed linen, using the highest quality European fabrics and sewing its products in its own Australian factory.
Since moving to Shopify Plus, Abode Living has seen:
- 25% average order value increase since migrating to Shopify Plus
- International expansion to New Zealand thanks to Shopify Markets
- 53% year-on-year peak sales increase with Shopify Plus
Challenge
With a concept store in Melbourne, Abode Living wanted to grow online sales in Australia and other markets, re-creating its tactile in-store experience online. But the previous commerce platform the company used, WooCommerce, did not give it the flexibility to quickly add new customizations to create a high quality online shopping experience. Nor did it offer Abode Living the ability to easily add new international markets to its online offering.
Solution
Abode Living engaged Shopify Plus Service Partner Soul+Wolf to support the migration of its previous online store to Shopify Plus. In addition to developing a re-engineered custom-built Shop The Collection widget to align the online store experience more closely with that of the physical store, Soul+Wolf implemented Shopify Shipping to improve Abode Living's shipping and fulfillment experience, while employing Shopify Markets to facilitate international expansion.
Results
Since moving to Shopify Plus, Abode Living has added customizations to make its products shine on screen and has used promotional reminders to increase sales through upselling. These capabilities have helped to drive a 25% increase in average order value and grow peak sales revenue by 53%, year-on-year. Shopify Plus has also improved the ease and efficiency of international shipping, supporting Abode Living's successful expansion to New Zealand.
Our in-store experience is very personal and tactile. Translating that online is a challenge as we always want the shopping experience to be as honest, creative and fun as possible. All roads led to Shopify Plus as the best platform for retail.
